As part of the continuous efforts to support our clients, Creators for Exhibitions and Conferences is pleased to provide you with steps to assist in making your experience as profitable and efficient as possible These steps and procedures are internationally recognized standards that are practiced by exhibitors worldwide, recommended by major global associations throughout the exhibition and tradeshow industry
Choose an exhibition that is right for your company and product lines.
Set measurable and specific objectives: Increase sales volume, promote new products or services, identify new clients, get new agencies, enter new markets, meet new qualified contacts find new dealers, make new appointments, etc.
Determine beforehand the location and design of your stand.
Get in touch with your prospects, agents, distributors, clients, etc. before the show. Inform them about your presence, activities and special offers at the show.Ask them to spread the news to their clients also!
Dedicate a reasonable budget for carrying a PR and advertising campaign, and check for suitable sponsorship opportunities. You can also advertise in the official guide of the exhibition.This will help promote your presence or any special activities that will be held during the show.
Make sure each member of your staff understands the goals of participation and is well versed with the company products and services. They should be trained to identify potential clients and communicate with them effectively. Each person at the stand must have a specific role that contributes to achieving the overall objectives.
“Keep them motivated!”
After you have chosen which employees will be at the stand, it is important to review the goals and roles for each member daily, and evaluate performance of previous days.Inform them of any prescheduled meetings or specific contacts they need to be aware of, in order to be dealt with properly.
Decide who your key targets are (production directors, senior managers, distributors, etc.), and brief your team to focus on them.
At the 1st day of work after the exhibition, meet with your staff and thank them for their participation, then evaluate your company performance at the show.
Every visitor to your stand should receive a timely follow up. Classify and prioritize your contacts to determine the degree of follow up, it could verify from a simple thank-you letter to a phone call or setting an appointment.
Call all the editors you contacted at the exhibition or the journalists who visited you on your stand. Share your participation experience with them, tell them about your success and ask them if they need any additional information.This step can help ensure a solid mention in a post-show review read by thousands.
“Wishing you a successful and fruitful participation at the exhibition!”