Why Participate?

Healthcare is a distinctive marketing tool as it provides a concrete platform for local, Arab, and international companies that function in this sector to showcase their products and technologies to new clients including distributors, importers, and drug store owners, thus offering exhibitors with the optimal opportunity to promote their brands, increase sales, and launch new products in one of the region’s most important and promising markets, in addition to the possibility of obtaining new agencies for products exhibited by international companies.

Facts and Figures

An exhibition is the only marketing medium that allows you to:

 

• Meet face to face with your target audience
  
• Launch and introduce new products to the market
  
• Generate local and foreign sales leads
  
• Perform informal market research
  
• Build and maintain relationships with potential and existing costumers
  
• Build and reinforce your brand and image in the market
  
• Generate new business
  
• Get to know your competitors up close and personal.

All under one Roof

• 83% of all visitors to a trade event have the authority to purchase or are a decisive influence in the purchasing decision of the company
• 72% of trade event visitors intend to make a purchase either at the event or in the near future
•  54% of visitors come specifically to see new products and services
• 48% of visitors come for information
• 40% of visitors attend exhibitions to keep up to date with technology
• 15% of visitors attend exhibitions to make business contacts